IntegriCulture Launches “Cellag®,” a New Brand to Create the Future of Cellular Agriculture

TOKYO, JAPAN – IntegriCulture Inc. (Headquarters: Bunkyo-ku, Tokyo; CEO: Yuki Hanyu), under its vision of “Universally Accessible Cellular Agriculture,” has officially launched its new cellular agriculture brand, “Cellag®.”

With the mission of “Creating the Future of Cellular Agriculture, Together,” Cellag® will be developed as an open brand, designed for use not only on our own products but also on those from any company in the industry. We will drive the adoption of cellular agriculture across diverse fields—including food (such as cell-based food), cosmetics, and materials—to collectively grow this sector into an industry valued and needed by all.

The accompanying image is an AI-generated conceptual representation of the business areas covered by the “Cellag®” brand.

Brand Message
“Let’s create an exciting future, together. The mission of Cellag®, powered by your choices, shapes the future for you and our planet.“

The Meaning Behind the Brand Logo
The Cellag® logo represents the fusion of “Cell” and “Agriculture.” The blue symbolizes advanced technology, trust, and the bounty of water. The yellow represents vitality, abundance, and solar energy. Where the two colors intersect, they depict a future where technology and the blessings of nature exist in perfect harmony.
A “protein crisis”—an imbalance in protein supply and demand—is anticipated around 2030 due to global population growth and economic development. IntegriCulture believes that cellular agriculture can be one of the key solutions to this challenge.
Cellag® aims to contribute by fostering a “new culture”—a “Cellular Agriculture Terroir”—that integrates cellular agriculture with regional characteristics and traditions (terroir). We will collaborate with diverse partners to realize a sustainable future.

Media Contact:
IntegriCulture Inc.
[email protected]